Sp-ice Things Up at Somerset This Pinkmas with Museum of Ice Cream!
November 28, 2022
Embark on a pink winter wonderland adventure at orchardgateway and 313@somerset with Instagram-worthy spots, a larger-than-life snow globe, and sweet surprises!
Celebrate Pinkmas with Museum of Ice Cream (MOIC) this festive season and create merry memories with friends and family as you explore larger-than-life installations and
Instagram worthy spots along Orchard Road’s Somerset belt.
From now till 26 December 2022, shoppers can participate in MOIC’s Cone-nection Challenge to redeem exclusive prizes!
The challenge will bring shoppers on a merry adventure as they tick off fun, immersive activities in each mall. Participants can look forward to Instagram-worthy installations, a larger-than-life snow globe, a first-of-its-kind melting ice cream tree and sweet surprises along the way.
Supported by Singapore Tourism Board (STB), the Pinkmas experience will inject buzz into Orchard Road and strengthen its position as a lifestyle destination beyond retail. The activation will also complement precinct-wide activities such as the annual Christmas on A Great Street which features a festive street light-up, the return of the Great Christmas Village, and more.
The Pinkmas adventure begins with the collection of Cone-nection Cube cards at any station located in the malls. Seek out the eye-poppingly pink melting Christmas tree topped with a cherry and sprinkle pool located at Level 1 of orchardgateway and let your camera work its festive magic. The journey continues onto Level 2 of orchardgateway, where the Horoscoops station awaits. Both naughty and nice elves can pick out their birthday “Horoscoop” reading and see what Santa has in store for them this Pinkmas!
Head over to Level 1 of 313@somerset and come face to face with a larger-than-life Snow globe that will take your breath away. Shake yourself (instead of the Snowglobe!) out of your stunned stupor and complete the activity there to claim your reward!
Complete all activities at each pop-up installation located across the two Somerset malls to redeem mall vouchers. With a limited number of mall vouchers available each day across both malls on a first come first serve basis, only the quickest elves will get to fill their Christmas stockings.
Keep your eyes peeled to spot MOIC’s ice cream cart! From noon, this eye-catching bringer of
delights can be found at 313@somerset on the 2nd and 3rd of December, as well as at orchardgateway on the 24th and 25th of December! Made available in conjunction with MOIC’s partner, Ice Cream Cookie & Co, mall visitors can indulge their sweet tooth with scoops of scrumptious Pink Velvet Cake ice cream created exclusively with Ice Cream Cookie & Co with 100 cups available each day!